Designer Loft was one of the first US salons to offer the fashion forward Jenny Packham Bridal Gown Collection!
British designer Jenny Packham's early training as a textile designer became an important influence on her later evening wear. Her first collection of 12 short evening gowns was created entirely in black and white silk, with a bold print of musical instruments. The short evening dress continued to be the principal style in her collections, although full-length dresses were introduced in 1992. She also began designing wedding gown in the 1990s.
Although the shapes of Jenny Packham's dresses remain essentially simple, their construction is complex and owes much to Christian Dior's designs of the 1950s, featuring intricate seaming, linings, and boning. Dress panels were lined with stiff organdy to create fullness, bodices had boned seams for a corseted effect, and full skirts were created with layer upon layer of stiff netting.
In the last six or so years, however, Jenny Packham has become best known for her wedding dress lines. Her Desire collection focuses on cut, shaping, attention to detail, and understated glamor. The white, shimmery dresses range from off-the-shoulder wrapped fronts to a meshed blouse look. Jenny Packham obviously designs these lovely dresses to make the bride feel special and comfortable, and they allow the bride to be enhanced rather than distracted while wearing her creations.
Jenny Packham's designs are favored by stars such as Kate Middleton, Fergie, Pink, Naomi Campbell, Elizabeth Hurley, Miley Cyrus and Halle Berry to name a few!